Privacy Policy

1. Introduction

The Flower Farmers attaches great importance to the protection of your personal data. In this privacy statement we inform you about how we handle your personal data when you visit our website, place an order, or contact us in another way.

If you have any questions or comments about this privacy statement, please contact us at:


2. What information do we collect?

We may process the following (personal) data from you, depending on how you use our services:

  1. Order information

    • Name and address details
    • Email address and telephone number
    • Payment and billing information
  2. Account details (if applicable)

    • Username and password (hashed)
    • Any preferences you save in your account
  3. Correspondence

    • If you contact us by email, telephone or contact forms, we will store the content of that contact in order to be able to assist you further.
  4. Website usage

    • IP address, browser type, pages visited, and any click behavior (via cookies or similar techniques).

3. Purposes and legal basis

We process your data exclusively for the following purposes:

  1. Execution of agreements
    • To process and deliver orders, and maintain your order history.
  2. Customer service and communication
    • To assist you with any questions or complaints, and to contact you if necessary.
  3. Marketing and newsletters (if you have subscribed)
    • To inform you about promotions, new products and other news. You can unsubscribe at any time via the unsubscribe link in each newsletter.
  4. Analyzing and improving our website
    • For (web) statistics and user-friendliness, so that we can optimize our services.
  5. Legal obligations
    • To comply with tax or other legal obligations (such as retention obligations for the tax authorities).

Our legal bases are (depending on the situation) the performance of a contract, compliance with legal obligations, obtaining consent (for marketing), or our legitimate business interests (such as fraud prevention and website analytics).


4. Retention periods

We do not store your personal data for longer than is strictly necessary to achieve the purposes for which your data is collected. For example, invoice and payment data are stored for at least 7 years in connection with our legal (fiscal) retention obligation. E-mail correspondence and other data are stored for as long as necessary to handle your question or order, or until you submit a request for deletion (insofar as this does not conflict with legal obligations).


5. Sharing your data

We share your personal data with third parties only if this is necessary for the performance of our services or to comply with legal obligations. For example:

  • Payment services : for processing payments (bank, payment providers).
  • Logistics partners : for the shipping and delivery of your order.
  • IT service providers : for maintenance and support of our website and systems.
  • Government agencies : if this is required by law (for example, the tax authorities).

We conclude processing agreements with parties that process your data on our behalf to guarantee your privacy.


6. Cookies and similar technologies

Our website uses cookies and similar technologies to optimize the functionality of the website and to analyze usage. Where necessary, we ask your permission in advance for the placement of certain cookies (for example tracking cookies).

  1. Functional cookies
    • Necessary for basic functionality, such as remembering your shopping cart.
  2. Analytical cookies
    • For statistics on the use of our website, for example via Google Analytics (privacy-friendly settings).
  3. Tracking cookies (optional)
    • These cookies are placed to track your surfing behaviour, possibly for personalised advertisements. We only place these if you have given permission for this.

You can change your cookie settings or delete cookies at any time via your browser settings.


7. Security

We take appropriate technical and organizational measures to prevent misuse, loss and unauthorized access to your data. This includes:

  • Encrypted connection (SSL/TLS)
  • Restrictive access control to our systems
  • Regular backups and updates

8. Your rights

Under the General Data Protection Regulation (GDPR), you have the following rights with respect to your personal data:

  1. Right to access – You have the right to view which personal data we process about you.
  2. Right to rectification – You can have incorrect or incomplete personal data corrected.
  3. Right to erasure – You can request us to erase your personal data (insofar as this does not conflict with statutory retention obligations).
  4. Right to restriction of processing – You can have the processing of your personal data (temporarily) restricted.
  5. Right to data portability – You can request us to provide your data in a structured, commonly used and machine-readable format.
  6. Right to object – You can object to the processing of your personal data based on our legitimate interest or against direct marketing.

Do you want to exercise your rights? Then you can contact us via info @theflowerfarmers .nl . Clearly state what your request is. We will respond in principle within one month, unless your request is complex (in which case we will let you know if we need a little more time).


9. Changes

We may change this privacy statement from time to time. We therefore recommend that you consult the privacy statement regularly. The most current version can always be found on our website.


10. Filing a complaint

Do you have a complaint about how we handle your personal data? We would like to hear from you, so that we can find a solution together. You also have the right to file a complaint with the Dutch Data Protection Authority (the Dutch supervisory authority), via www .autoriteitpersoonsgegevens .nl .


Questions or comments?
Do you have any questions about this privacy statement or our processing of your personal data? Please feel free to contact us via:

The Flower Farmers
Email : info@theflowerfarmers.nl
Tel: 06-43190182

We are happy to help you!